News

Reloadable White Paper Pertinent for Credit Unions in Down Economy

March 3, 2009

(Des Moines, Iowa – March 3, 2009) – To get credit union leaders thinking about growth during

trying economic times, TMG (The Members Group) has issued a white paper on reloadable card

programs.

According to the paper’s author, TMG Director of Product Development Jeff Falk, reloadable

cards not only offer a new product for existing members; they also offer a springboard for the

attraction of entirely new groups of members – in particular, the travel, teen and underserved

markets.

“In this climate, creating products for people who don’t qualify for traditional checking accounts

can be a smart move,” said Falk. “On the other side of the coin, reloadable cards can be

marketed to members in good standing as a budgeting tool.”

“Because a cardholder can never spend more than he has opted to load onto the card, it’s also

great for teens learning to control spending and for parents charged with teaching that lesson,”

continued Falk.

Falk also recommends marketing reloadable cards to travelers concerned about protecting their

funds while on the road. “Reloadable cards present a safe and a convenient alternative to credit

cards, travelers’ checks and cash.”

The white paper, “Reloadable Cards – It’s All in the Marketing,” is available for download at

www.TheMembersGroup.com/WhitePaper.

About TMG

Owned by the Iowa Credit Union League, TMG is a financial services organization dedicated to

providing innovative customized solutions to credit unions and financial institutions across North

America. TMG’s core products include credit, debit, ATM and prepaid solutions, as well as online

reporting, item processing, ACH, ALM and printing services. TMG’s prepaid card products are

branded ATIRA. For more information visit www.TheMembersGroup.com.

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